Words that make people move.

Taglines

Before the legend, there was a mistake that started a war. Every founding starts with a fall. He didn't come to make history. He came to survive it.

Trailer voice-over lines

Every nation begins with a man who didn't know he was making history. He just knew he had to survive it. He was 22 years old. He made one decision. And the world was never the same. Before the presidency. Before the revolution. Before the man — there was a moment he almost didn't make it through.

Press blurb

Young Washington is the origin story America has never seen. Directed by Jon Erwin and starring William Franklyn-Miller alongside Academy Award winner Ben Kingsley and Golden Globe winners Kelsey Grammer and Andy Serkis, the film plunges audiences into the untold story of a 22-year-old George Washington — before the legend, before the presidency, before the man — navigating the chaos of the French and Indian War with his honor, his courage, and his future all on the line. In theaters July 3, 2026. America's 250th birthday.

Social caption — awareness (Instagram/X)

He didn't set out to change the world. He set out to prove he belonged in it. Before the presidency. Before the revolution. Before the legend — there was a 22-year-old soldier who made one mistake, ignited a global war, and had to decide what kind of man he'd become on the other side of it. Young Washington. In theaters July 3. #YoungWashington #AngelStudios #America250

Social caption — ticket urgency push

The bigger the opening weekend, the more theaters carry it — and the more people see a story that actually matters. Pre-order your tickets now. Every seat filled this July 4th tells Hollywood that audiences still want this kind of film. Link in bio. In theaters July 3. #YoungWashington #AngelStudios

Meta ad — cold audience (awareness)

Before he was the Father of a Nation — he was just a young soldier who made a mistake that started a world war. This July 4th, see the origin story Hollywood never told. Young Washington. In theaters July 3. Pre-order tickets now.

Meta ad — warm audience (ticket conversion)

You've seen the trailer. Now here's why it matters. Young Washington opens July 3 — the day before America's 250th birthday. Angel Studios' goal: make it the #1 film in the country that weekend. Every pre-order helps secure more theaters. Get your tickets before they're gone.

Email 1 of 3 — Awareness (4 weeks out) Subject: He started a world war at 22. Here's what happened next.

In the summer of 1754, a 22-year-old lieutenant colonel named George Washington made a decision that ignited the first truly global conflict in human history. He didn't mean to. That's what makes it a story worth telling. Young Washington — directed by Jon Erwin and starring William Franklyn-Miller, Ben Kingsley, Kelsey Grammer, and Andy Serkis — hits theaters July 3, 2026. The day before America turns 250. Before the presidency. Before Valley Forge. Before the man who would become a nation — there was a young soldier fighting to prove he deserved to be there at all. This is that story. [Watch the trailer →] [Pre-order tickets →]

Email 2 of 3 — Social proof + urgency (1 week out) Subject: 109,000 tickets already sold. Here's why.

When Angel Studios puts a film on pre-sale, the audience speaks first. Over 109,000 tickets to Young Washington were sold before opening weekend. Not because of a massive ad budget. Because people who've seen what Angel Studios builds — and what Jon Erwin directs — already know what they're getting. A story that earns it. Young Washington opens July 3. If you've been waiting to grab your seats — now is the time. Showings are filling up in cities across the country, and the bigger the opening weekend, the wider the release. Your ticket isn't just a seat. It's a vote for the kind of films that get made next. [Get your tickets →]

Email 3 of 3 — Last chance (opens tomorrow) Subject: It opens tomorrow. Don't miss this one.

Tomorrow, July 3rd, Young Washington opens in theaters nationwide. The day before America's 250th birthday. If you've been meaning to go — this is your reminder. Grab your seats tonight before your showtime fills up. This is the kind of film you'll want to have seen on the big screen. The kind of story that sticks. George Washington before the legend. Before the presidency. Before the man the world would come to know. Just a young soldier. A terrible mistake. And the question of whether he had what it takes to face it. [Find showtimes near you →] See you at the movies.

Landing page — hero headline

Most people watch movies. Guild members decide which ones get made.

Landing page — subheadline + body

Join over 2.4 million people who fund, greenlight, and champion stories that actually mean something. This isn't a subscription. It's a stake. When you join the Angel Guild, you vote on which films get greenlit. You back filmmakers before anyone else believes in them. You become part of the reason a story exists at all. Netflix decides what you watch. You decide what Angel makes next.

CTA variants

Join the Guild → Back the next big story → Become a founding member → Have a say in what gets made →

Re-engagement email Subject: The next Angel film needs your vote. Here's what's on the table.

Hey — It's been a while since you've been active in the Guild. We get it. Life moves fast. But right now, three new projects are up for a vote — and the window closes Friday. One of them is the kind of story you joined the Guild to help make happen. You'll know it when you see it. [Cast your vote →] The Guild only works because members show up. And right now, your vote counts. — The Angel Team

Social ad — awareness (cold audience)

Netflix decides what you watch. Angel lets you decide what gets made. There's a difference. And 2.4 million people already know it. The Angel Guild — join free and have a say in the stories that reach the world.

Instagram caption — motivational (organic)

The hardest part isn't the workout. It's the two minutes before you leave the house. The moment where you could just... not. Show up anyway. That's the whole thing. Elevate Fitness — open 5am–10pm, 7 days a week. First week free for new members. Link in bio.

Instagram caption — offer push

July special: join Elevate this month and your first month is on us. No contracts. No catch. Just a gym that actually feels worth showing up to — with equipment that works, coaches who know your name, and a floor that doesn't smell like 1987. DM us "July" or tap the link in bio to claim it.

Promotional email Subject: Your first month at Elevate is free. Here's the deal.

Hey [First Name], We're running something we've never done before: join Elevate Fitness in July and your first month is completely free. No commitment. No fine print. Just 30 days to see if this is the gym you've been looking for. Here's what you get: — Unlimited access to all equipment and classes — A free session with one of our coaches to build your plan — Access to our member app for tracking and scheduling We built Elevate because we were tired of gyms that felt like factories. Big enough to have everything you need. Small enough that someone actually notices when you walk in. Come see for yourself. [Claim your free month →] Offer ends July 31st. Spots are limited. — The Elevate Team

Meta ad — lead generation

You've been saying you'll start going to the gym. This is the sign. Elevate Fitness — join in July and your first month is free. No contracts, no pressure, no excuses left. [Claim your free month →]

Instagram caption — pre-opening tease

Something's been growing on the corner of 4th and Main. We open our doors in two weeks. In the meantime — here's a sneak peek at what's been on the stove. Follow along. You'll want to see how this turns out. 🌿 @eatatthegrove

Instagram caption — opening day

Today's the day. The Grove is officially open. Every dish on the menu starts within 50 miles of your table. Every recipe has been tested more times than we care to admit. We've been waiting to feed you for a long time. Come find us. Reservations open now — link in bio. 🌿 #TheGrove #FarmToTable #NowOpen

Launch email — reservation drive Subject: We're open. Your table is waiting.

Hey [First Name], The Grove is officially open — and we'd love for you to be one of our first guests. We built The Grove around one idea: food that knows where it came from. Every ingredient on the menu is sourced from farms within 50 miles. Every dish is made from scratch, every day. Nothing frozen. Nothing shipped from somewhere you've never heard of. Just real food, made well, served in a space you'll want to stay in longer than you planned. To celebrate our opening month, we're offering a complimentary dessert for every table that books before July 31st. [Reserve your table →] We'll see you soon. — The Grove Team

Landing page — hero headline + subheadline

Some kids just need someone to show up. At Roots & Rise, we show up — after school, on weekends, and on the days nobody else does. Every dollar you give goes directly into mentorship, meals, and a place where a kid can just be a kid. This year, help us reach 200 more young people who need exactly that.

Fundraising email 1 — story-led Subject: Marcus almost didn't make it to graduation.

Marcus was 15 when he first walked through our doors. He wasn't doing great in school. His home situation was complicated. And he didn't trust adults — not really, not yet. He came in because his friend dragged him. He stayed because someone finally listened. Three years later, Marcus graduated with a 3.4 GPA. He's headed to community college in the fall. And last week, he asked if he could volunteer with the incoming group of eighth graders. He wants to be the person for them that someone was for him. That's what Roots & Rise does. And it only happens because people like you make it possible. This year we're raising $75,000 to expand our after-school program and serve 200 more young people by December 31st. [Give today →] Every gift — $25, $50, $100 — goes directly toward mentorship, meals, and a safe space for kids who need it. Thank you for showing up. — The Roots & Rise Team

Fundraising email 2 — urgency close Subject: 11 days left. Here's where we stand.

Hey [First Name], We're 11 days from our December 31st fundraising deadline — and we're $18,000 away from our goal. Here's what that $18,000 means in real terms: $18,000 funds after-school programming for 60 students for an entire year. That's 60 kids who have somewhere safe to go, someone checking in on them, and a better shot at finishing what they started. We're close. But we need your help to get there. [Make your gift before December 31st →] If you've been meaning to give — now is the time. Every dollar before midnight on the 31st counts toward this year's goal. Thank you for being part of this. — The Roots & Rise Team

Brand tagline

Skin that gets out of your way.

Product page — hero copy (Clarity Serum)

The marks fade. The texture smooths. The routine sticks. Dune Clarity Serum was built for the skin that's been through something — post-acne marks, uneven tone, the kind of texture that makes you check the mirror twice. Formulated with 10% niacinamide and 1% zinc, it works while you sleep and shows results in three weeks. No 12-step routine required. Just this, every night, and skin that finally stops being the thing you think about first. Works best on: post-acne hyperpigmentation, enlarged pores, uneven tone Fragrance-free. Dermatologist tested. Made without parabens or sulfates.

Meta ad — cold audience scroll-stopper

POV: you've tried everything for your post-acne marks. Dune Clarity Serum — 10% niacinamide, formulated for skin that's been through it. Results in 3 weeks or your money back. [Shop now →]

Welcome email Subject: Your skin routine just got a lot simpler.

Hey [First Name], Your Dune order is confirmed — and we're genuinely glad you found us. Here's the honest version of what to expect: Week 1: Your skin is adjusting. You might not notice much yet. That's normal. Week 2: You'll start to see texture smooth out and tone even a little. Week 3: This is where people start texting their friends. The only thing that doesn't work is stopping too early. Give it the three weeks. We've seen what happens when people do — and it's why most of them come back. A few things to keep in mind: — Apply at night, after cleansing, before moisturizer — Start with every other night if your skin is sensitive — SPF in the morning is non-negotiable while using niacinamide Any questions? Reply to this email. A real person will answer. Talk soon, — The Dune Team P.S. If you want to see how other people are using it, check the #DuneSkin tag. The before-and-afters are kind of unreal.

Landing page — hero headline + body

Most guys don't have a training problem. They have a consistency problem. The program isn't the hard part. Showing up when you don't feel like it — that's the hard part. Build with Brandon is a 12-week coaching program that handles both: the training plan that actually works for your body, and the accountability system that makes sure you follow through. No guesswork. No wasted months. Just the version of yourself you've been putting off building.

Landing page — CTA section

Applications for the next cohort close Sunday. 12 spots. 12 weeks. One decision that changes the next year of your life. [Apply now →] Not ready yet? That's fine. But you'll be thinking about this on Monday morning when your alarm goes off and nothing has changed.

Welcome email Subject: You're in. Here's what happens next.

Hey [First Name], You made the call. That already puts you ahead of the 90% of guys who say they'll do something about it and never do. Here's what the next 12 weeks look like: Week 1 is about getting your baseline. We'll do a full assessment call, build your training plan, and set the targets. Don't try to go hard in week one. Just show up and let the process start. Weeks 2–8 are where the work happens. Progressive overload, habit building, and check-ins every week. You'll have my number. Use it. Weeks 9–12 are where you'll actually see the thing you've been working toward. One rule: tell me when it gets hard. Not after you've already quit — when it gets hard. That's what I'm here for. See you on the call. — Brandon P.S. Your onboarding form is below. Fill it out before our first session — the more honest you are, the better I can help.

Instagram captions — organic content (3-post suite)

POST 1: The gym isn't where you build discipline. It's where you prove it. Discipline gets built in the small decisions — the 10pm bedtime when everyone's still out, the meal you prep when you'd rather order in, the set you finish when you've already mentally checked out. The gym is just where you find out if it worked. — POST 2: Unpopular opinion: most fitness programs aren't the problem. The problem is that you start them when you're motivated — and motivation runs out in about 10 days. That's not a you problem. That's a systems problem. Build the system, and the motivation doesn't matter. — POST 3: Two types of guys start a program in January. One is running on hype. New year, new me, pre-workout at 6am. The other made a quiet decision sometime in December that things were going to be different — and didn't tell anyone about it. You already know which one still shows up in March. Apply for the next cohort — link in bio.